As an Art Director, I helped shape Gillette’s first foray into eSports advertising, creating dynamic campaigns that connected the brand with a new generation of gamers. Alongside these spots, I also designed social ads that extended the campaign’s reach and engagement.
Credits: Will Warner | Art Director - Scott Barrows | Copywriter - Brian Pluta | CD - Jon Cochran | CD - Joe Mongognia | GCD
Esports | Social
Gillette On Demand | Social
Credits: Will Warner | Art Director - Scott Barrows | Copywriter - Alyssa Gaddis | Designer
PRODUCT LAUNCH | PRINT, ONLINE & SOCIAL
Credits: Will Warner | Art Director - Robert Jencks | Art Director - Tan Ergonay | Copywriter - Scott Barrows | Copywriter - Asan Aslam | Creative Director